Andrew Hurley, PhD, Founder of Package InSight LLC uses biometric testing to study consumer reaction to packaging design. His research is making our perceptions about packaging and products clearer and more transparent.
Brands often face packaging challenges during each stage of the product lifecycle. Whenever product metrics plateau or decline, it may be time for a package redesign.
The popularity of digital printing is rapidly growing in the CPG market because it offers several key advantages over traditional packaging printing. Here are the eight trends.
Did you know 66% of consumers believe packaging shows how much a company cares about them? The unboxing video trend shows that today’s consumers value experiences as much as the product.
Packaging is the face of your brand, so it’s important to invest in its success. Social media presents countless opportunities to boost your brand and encourage new and repeat business.
The economic lessons learned from 2020, coupled with the fast evolution of consumer behavior, will shape the e-commerce industry for years to come.
As personal and corporate environmental responsibility grows, so has the demand for alternative packaging materials that can properly protect products while reducing environmental effects. Here’s what we’re seeing on the front lines.
Frustration-Free is becoming the new normal. To stay ahead of the curve, sellers across distribution channels must take steps to improve the costs, customer satisfaction and sustainability of their packaging.
Amazon now requires all packages larger than 18"x14"x8" or heavier than 20 lbs. to be certified through the FFP Program. Amazon’s FFP Program will benefit all stakeholders.
Utilizing different methods of palletized unit load testing can help uncover how primary and secondary packaging structures affect the overall containment performance.
Now that almost every consumer expects next-day delivery, most companies are trying to increase their e-commerce fulfillment velocity. So, how do you increase your fulfillment velocity to meet ever-increasing consumer demands?
Lightweighting packaging strategies can contribute to operational efficiency in the form of space savings, shipping cost savings and waste reduction – while opening the door to new innovative, sustainable materials and design solutions.
Flexible packaging is a fast growing packaging trend, but is flexible or rigid packaging right for your product and channel strategies? According to our experts, the answer may be both.
Innovative packaging strategies deliver operational advantages by helping you quickly adapt to changing business conditions while providing consistent product protection within cost targets.
The wine and spirits industry is shaped by consumers’ preferences. But one area these consumers may not think much about helps manufacturers and distributors stand out in a competitive market: packaging.