Design & Materials > Design
Forecasting the future
Design trends & designers
The missing link to a company’s design process? Trend forecasting. Read on to discover what trend forecasting is and how it changes the branding game.
The importance of unboxing
Hint: it’s so much more than just a box.
The secret to long-term growth and customer capture? The unboxing journey. Read on to unpack the importance of branded packaging and how it influences every aspect of business. It turns out that sometimes you want to think inside the box…
Is your packaging share-worthy?
Invest in your packaging, invest in your brand.
Packaging is the face of your brand, so it’s important to invest in its success. Social media presents countless opportunities to boost your brand and encourage new and repeat business.
Packaging design and the unboxing experience
Did you know 66% of consumers believe packaging shows how much a company cares about them? The unboxing video trend shows that today’s consumers value experiences as much as the product.
5 signs it’s time for a package redesign
Brands often face packaging challenges during each stage of the product lifecycle. Whenever product metrics plateau or decline, it may be time for a package redesign.
8 CPG digital printing trends
The popularity of digital printing is rapidly growing in the CPG market because it offers several key advantages over traditional packaging printing. Here are the eight trends.
How biometric testing informs packaging design
Q&A with Dr. Andrew Hurley, founder of Package Insight
Andrew Hurley, PhD, Founder of Package InSight LLC uses biometric testing to study consumer reaction to packaging design. His research is making our perceptions about packaging and products clearer and more transparent.
Evaluating flexible film options for food packaging
One major trend in food packaging has been the emergence of flexible films and all their potential. Not only do these materials create new possibilities for design, they also have the power to reduce waste and improve sustainability.
Why do consumers love transparent labeling?
Consumer preference for transparent labeling in food packaging is a growing trend. Learn more about the benefits it offers to brands who want to showcase their food product.
How Sonos and Veritiv raised the bar on premium, sustainable packaging
A top-of-the-line sound experience company wanted to deliver a premium unboxing experience that made no sacrifices on sustainability. Find out how Veritiv partnered with the Sonos team to develop a fully curbside recyclable package for the new Roam speaker.
A solution to the small-item-in-a-big-box problem
The wider availability of a durable, padded, curbside-recyclable paper mailer will ease the pressure for corrugated boxes. In this feature, Dan Calderwood of Veritiv discusses availability of these newer mailers that can be included in paper recycling bins.
Aligning values throughout the rigid packaging business
“Wherever you are, you are my customer.” Daniel Caceres tells his story of adopting this sales philosophy, and applying other important business values to rigid packaging. We learn about the journey that helped shape Daniel’s perspective…
Protecting the products that protect lives
Safety is paramount for packaging designed for the medical device and pharmaceutical industry. With Michael Parks, we discuss how to elevate traditional packaging to meet and exceed guidelines to secure the product…
A fresh take on food packaging
We know the importance of what we put in our bodies, but do we consider the importance of what the food came in? Jim Wynne discusses packaging solutions for a broad range of food producers.
The impact of innovation and sustainability in packaging
Where does sustainability start? Where does it end? What exactly does it mean for packaging? Bin Jiang guides us on a journey of challenges and innovations that have global impact.
Does your packaging pass the test?
As businesses quickly adopt e-Commerce strategies, they face new packaging design criteria and challenges. In this episode, Director Austin Given discusses a range of certified tests his team conducts to do ensure products will arrive in one piece.
Amazon Frustration-Free Packaging 2021 Updates
When Amazon shifted its Frustration-Free Packaging (FFP) program in 2019 from optional to required for certain packages, many vendors scrambled to comply and avoid fines. Now, Amazon is expanding the program to incentivize vendors even more for participating.
How to adapt your packaging for the next generation of e-commerce
The economic lessons learned from 2020, coupled with the fast evolution of consumer behavior, will shape the e-commerce industry for years to come.
Automotive packaging strategies
Innovative packaging strategies deliver operational advantages by helping you quickly adapt to changing business conditions while providing consistent product protection within cost targets.
Food packaging predicament
Flexible packaging is a fast growing packaging trend, but is flexible or rigid packaging right for your product and channel strategies? According to our experts, the answer may be both.
Lightweighting leads to operational excellence and sustainability goals
Lightweighting packaging strategies can contribute to operational efficiency in the form of space savings, shipping cost savings and waste reduction – while opening the door to new innovative, sustainable materials and design solutions.
Beyond the film: Unit load containment testing
Utilizing different methods of palletized unit load testing can help uncover how primary and secondary packaging structures affect the overall containment performance.
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