Design & Materials > Design

Forecasting the future

Design trends & designers

The missing link to a company’s design process? Trend forecasting. Read on to discover what trend forecasting is and how it changes the branding game.

Image of a box being opened

The importance of unboxing

Hint: it’s so much more than just a box.

The secret to long-term growth and customer capture? The unboxing journey. Read on to unpack the importance of branded packaging and how it influences every aspect of business. It turns out that sometimes you want to think inside the box…

A person describing their unboxing experience in front of a video camera

Is your packaging share-worthy?

Invest in your packaging, invest in your brand.

Packaging is the face of your brand, so it’s important to invest in its success. Social media presents countless opportunities to boost your brand and encourage new and repeat business.

Graphical representation of a person opening a box

Packaging design and the unboxing experience

Did you know 66% of consumers believe packaging shows how much a company cares about them? The unboxing video trend shows that today’s consumers value experiences as much as the product.

A package designer using a digital pen to modify a rendered product package

5 signs it’s time for a package redesign

Brands often face packaging challenges during each stage of the product lifecycle. Whenever product metrics plateau or decline, it may be time for a package redesign.

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8 CPG digital printing trends

The popularity of digital printing is rapidly growing in the CPG market because it offers several key advantages over traditional packaging printing. Here are the eight trends.

Research analyst looking at a retail shelf while wearing glasses to measure reaction

How biometric testing informs packaging design

Q&A with Dr. Andrew Hurley, founder of Package Insight

Andrew Hurley, PhD, Founder of Package InSight LLC uses biometric testing to study consumer reaction to packaging design. His research is making our perceptions about packaging and products clearer and more transparent.

Photo of flexible film food packaging

Evaluating flexible film options for food packaging

One major trend in food packaging has been the emergence of flexible films and all their potential. Not only do these materials create new possibilities for design, they also have the power to reduce waste and improve sustainability.

Photo of prepared food with transparent label

Why do consumers love transparent labeling?

Consumer preference for transparent labeling in food packaging is a growing trend. Learn more about the benefits it offers to brands who want to showcase their food product.

Photo of Sonos Roam packaging

How Sonos and Veritiv raised the bar on premium, sustainable packaging

A top-of-the-line sound experience company wanted to deliver a premium unboxing experience that made no sacrifices on sustainability. Find out how Veritiv partnered with the Sonos team to develop a fully curbside recyclable package for the new Roam speaker.

Photo of shipping envelopes being processed for delivery

A solution to the small-item-in-a-big-box problem

The wider availability of a durable, padded, curbside-recyclable paper mailer will ease the pressure for corrugated boxes. In this feature, Dan Calderwood of Veritiv discusses availability of these newer mailers that can be included in paper recycling bins.

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Aligning values throughout the rigid packaging business

“Wherever you are, you are my customer.” Daniel Caceres tells his story of adopting this sales philosophy, and applying other important business values to rigid packaging. We learn about the journey that helped shape Daniel’s perspective…

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Protecting the products that protect lives

Safety is paramount for packaging designed for the medical device and pharmaceutical industry. With Michael Parks, we discuss how to elevate traditional packaging to meet and exceed guidelines to secure the product…

Photo of Jim Wynne

A fresh take on food packaging

We know the importance of what we put in our bodies, but do we consider the importance of what the food came in? Jim Wynne discusses packaging solutions for a broad range of food producers.

Photograph of Bin Jiang

The impact of innovation and sustainability in packaging

Where does sustainability start? Where does it end? What exactly does it mean for packaging? Bin Jiang guides us on a journey of challenges and innovations that have global impact. 

Austin Given Podcast image

Does your packaging pass the test?

As businesses quickly adopt e-Commerce strategies, they face new packaging design criteria and challenges. In this episode, Director Austin Given discusses a range of certified tests his team conducts to do ensure products will arrive in one piece.

Photo of a delivered package on a doorstep

Amazon Frustration-Free Packaging 2021 Updates

When Amazon shifted its Frustration-Free Packaging (FFP) program in 2019 from optional to required for certain packages, many vendors scrambled to comply and avoid fines. Now, Amazon is expanding the program to incentivize vendors even more for participating.

Online shopper using a tablet to place an order over the internet

How to adapt your packaging for the next generation of e-commerce

The economic lessons learned from 2020, coupled with the fast evolution of consumer behavior, will shape the e-commerce industry for years to come.

Automotive industry worker visualizing different aspects of the manufacturing process

Automotive packaging strategies

Innovative packaging strategies deliver operational advantages by helping you quickly adapt to changing business conditions while providing consistent product protection within cost targets.

Refrigerated food case in a grocery store

Food packaging predicament

Flexible packaging is a fast growing packaging trend, but is flexible or rigid packaging right for your product and channel strategies? According to our experts, the answer may be both.

Cross-section representation of different types of packaging materials

Lightweighting leads to operational excellence and sustainability goals

Lightweighting packaging strategies can contribute to operational efficiency in the form of space savings, shipping cost savings and waste reduction – while opening the door to new innovative, sustainable materials and design solutions.

A warehouse worker manually stretchwrapping a pallet of corrugated sheets

Beyond the film: Unit load containment testing

Utilizing different methods of palletized unit load testing can help uncover how primary and secondary packaging structures affect the overall containment performance.