Design & Materials > Design

Image of vacuum sealed food pouches

How package design can help you prevent food spoilage

Leverage design and optimized supply chain

Food spoilage is expensive, and it can happen throughout the supply chain. From transit to shelves to consumer homes, the right food packaging can help lower the risk of spoilage, reduce lost revenue, and ultimately increase sustainability by eliminating waste.

Forecasting the future

Design trends & designers

The missing link to a company’s design process? Trend forecasting. Read on to discover what trend forecasting is and how it changes the branding game.

Image of a box being opened

The importance of unboxing

Hint: it’s so much more than just a box.

The secret to long-term growth and customer capture? The unboxing journey. Read on to unpack the importance of branded packaging and how it influences every aspect of business. It turns out that sometimes you want to think inside the box…

A person describing their unboxing experience in front of a video camera

Is your packaging share-worthy?

Invest in your packaging, invest in your brand.

Packaging is the face of your brand, so it’s important to invest in its success. Social media presents countless opportunities to boost your brand and encourage new and repeat business.

Graphical representation of a person opening a box

Packaging design and the unboxing experience

Did you know 66% of consumers believe packaging shows how much a company cares about them? The unboxing video trend shows that today’s consumers value experiences as much as the product.

Photo of sustainable packaging

Improving sustainability in a thoughtful and determined way

Sustainability isn’t simple. Preventing spoilage, shipping efficiently, and sourcing materials are all important factors. However, the most important aspect might not just be a solution, but in finding a holistic approach to sustainability.

Food packaging automation

Embracing automation in food packaging

Automation equals efficiency. At least that’s the usual headline. But for the food packaging industry, it actually has even more benefits, including reduced costs, improved sustainability, and better inventory accuracy. But first, there are several important considerations.

Photo of contract packaging

How contract packaging is benefiting the food industry

Food spoilage is expensive, and it can happen throughout the supply chain. From transit to shelves to consumer homes, the right food packaging can help lower the risk of spoilage, reduce lost revenue, and ultimately increase sustainability by eliminating waste.

Photo of home delivered food package

Designing packaging for food delivery

Food delivery packaging has plenty of challenges. Direct-to-consumer delivery has even more. From ensuring safety to selecting materials to designing visuals, there are many complex factors that affect decisions—especially considering the end consumer’s perspective.

Photo of flexible film food packaging

Evaluating flexible film options for food packaging

One major trend in food packaging has been the emergence of flexible films and all their potential. Not only do these materials create new possibilities for design, they also have the power to reduce waste and improve sustainability.

Photo of prepared food with transparent label

Why do consumers love transparent labeling?

Consumer preference for transparent labeling in food packaging is a growing trend. Learn more about the benefits it offers to brands who want to showcase their food product.

Photo of Sonos Roam packaging

How Sonos and Veritiv raised the bar on premium, sustainable packaging

A top-of-the-line sound experience company wanted to deliver a premium unboxing experience that made no sacrifices on sustainability. Find out how Veritiv partnered with the Sonos team to develop a fully curbside recyclable package for the new Roam speaker.

Photo of shipping envelopes being processed for delivery

A solution to the small-item-in-a-big-box problem

The wider availability of a durable, padded, curbside-recyclable paper mailer will ease the pressure for corrugated boxes. In this feature, Dan Calderwood of Veritiv discusses availability of these newer mailers that can be included in paper recycling bins.

Photo of Daniel Caceres

Aligning values throughout the rigid packaging business

“Wherever you are, you are my customer.” Daniel Caceres tells his story of adopting this sales philosophy, and applying other important business values to rigid packaging. We learn about the journey that helped shape Daniel’s perspective…

Photo of Jim Wynne

A fresh take on food packaging

We know the importance of what we put in our bodies, but do we consider the importance of what the food came in? Jim Wynne discusses packaging solutions for a broad range of food producers.

Photograph of Bin Jiang

The impact of innovation and sustainability in packaging

Where does sustainability start? Where does it end? What exactly does it mean for packaging? Bin Jiang guides us on a journey of challenges and innovations that have global impact. 

Austin Given Podcast image

Does your packaging pass the test?

As businesses quickly adopt e-Commerce strategies, they face new packaging design criteria and challenges. In this episode, Director Austin Given discusses a range of certified tests his team conducts to do ensure products will arrive in one piece.

Photo of a delivered package on a doorstep

Amazon Frustration-Free Packaging 2021 Updates

When Amazon shifted its Frustration-Free Packaging (FFP) program in 2019 from optional to required for certain packages, many vendors scrambled to comply and avoid fines. Now, Amazon is expanding the program to incentivize vendors even more for participating.

Online shopper using a tablet to place an order over the internet

How to adapt your packaging for the next generation of e-commerce

The economic lessons learned from 2020, coupled with the fast evolution of consumer behavior, will shape the e-commerce industry for years to come.

Automotive industry worker visualizing different aspects of the manufacturing process

Automotive packaging strategies

Innovative packaging strategies deliver operational advantages by helping you quickly adapt to changing business conditions while providing consistent product protection within cost targets.