Design & Materials > Design

Forecasting the future

Design trends & designers

The missing link to a company’s design process? Trend forecasting. Read on to discover what trend forecasting is and how it changes the branding game.

Image of a box being opened

The importance of unboxing

Hint: it’s so much more than just a box.

The secret to long-term growth and customer capture? The unboxing journey. Read on to unpack the importance of branded packaging and how it influences every aspect of business. It turns out that sometimes you want to think inside the box…

A person describing their unboxing experience in front of a video camera

Is your packaging share-worthy?

Invest in your packaging, invest in your brand.

Packaging is the face of your brand, so it’s important to invest in its success. Social media presents countless opportunities to boost your brand and encourage new and repeat business.

Graphical representation of a person opening a box

Packaging design and the unboxing experience

Did you know 66% of consumers believe packaging shows how much a company cares about them? The unboxing video trend shows that today’s consumers value experiences as much as the product.

A package designer using a digital pen to modify a rendered product package

5 signs it’s time for a package redesign

Brands often face packaging challenges during each stage of the product lifecycle. Whenever product metrics plateau or decline, it may be time for a package redesign.

Two printing employees reviewing a proof and the job specifications

8 CPG digital printing trends

The popularity of digital printing is rapidly growing in the CPG market because it offers several key advantages over traditional packaging printing. Here are the eight trends.

Research analyst looking at a retail shelf while wearing glasses to measure reaction

How biometric testing informs packaging design

Q&A with Dr. Andrew Hurley, founder of Package Insight

Andrew Hurley, PhD, Founder of Package InSight LLC uses biometric testing to study consumer reaction to packaging design. His research is making our perceptions about packaging and products clearer and more transparent.

Photo of Daniel Caceres

Aligning values throughout the rigid packaging business

“Wherever you are, you are my customer.” Daniel Caceres tells his story of adopting this sales philosophy, and applying other important business values to rigid packaging. We learn about the journey that helped shape Daniel’s perspective…

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Protecting the products that protect lives

Safety is paramount for packaging designed for the medical device and pharmaceutical industry. With Michael Parks, we discuss how to elevate traditional packaging to meet and exceed guidelines to secure the product…

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A fresh take on food packaging

We know the importance of what we put in our bodies, but do we consider the importance of what the food came in? Jim Wynne discusses packaging solutions for a broad range of food producers.

Photograph of Bin Jiang

The impact of innovation and sustainability in packaging

Where does sustainability start? Where does it end? What exactly does it mean for packaging? Bin Jiang guides us on a journey of challenges and innovations that have global impact. 

Austin Given Podcast image

Does your packaging pass the test?

As businesses quickly adopt e-Commerce strategies, they face new packaging design criteria and challenges. In this episode, Director Austin Given discusses a range of certified tests his team conducts to do ensure products will arrive in one piece.

Photo of a delivered package on a doorstep

Amazon Frustration-Free Packaging 2021 Updates

When Amazon shifted its Frustration-Free Packaging (FFP) program in 2019 from optional to required for certain packages, many vendors scrambled to comply and avoid fines. Now, Amazon is expanding the program to incentivize vendors even more for participating.

Online shopper using a tablet to place an order over the internet

How to adapt your packaging for the next generation of e-commerce

The economic lessons learned from 2020, coupled with the fast evolution of consumer behavior, will shape the e-commerce industry for years to come.

A warehouse worker manually stretchwrapping a pallet of corrugated sheets

Beyond the film: Unit load containment testing

Utilizing different methods of palletized unit load testing can help uncover how primary and secondary packaging structures affect the overall containment performance.

Delivery service worker using a 2-wheel cart full of packages

3 ways to increase your e-commerce fulfillment velocity

Now that almost every consumer expects next-day delivery, most companies are trying to increase their e-commerce fulfillment velocity. So, how do you increase your fulfillment velocity to meet ever-increasing consumer demands? 

Two packaging designers discussing a product's new container

3 steps to adapt to Amazon’s Frustration-Free Packaging Program

Amazon now requires all packages larger than 18"x14"x8" or heavier than 20 lbs. to be certified through the FFP Program. Amazon’s FFP Program will benefit all stakeholders.

Illustration of boxes being analyzed for packaging specification compliance

Frustration-Free: The way to be

Frustration-Free is becoming the new normal. To stay ahead of the curve, sellers across distribution channels must take steps to improve the costs, customer satisfaction and sustainability of their packaging. 

Illustrated shipping box made out of growing, organic material

Discover new and emerging materials transforming the industry

As personal and corporate environmental responsibility grows, so has the demand for alternative packaging materials that can properly protect products while reducing environmental effects. Here’s what we’re seeing on the front lines.

Cross-section representation of different types of packaging materials

Lightweighting leads to operational excellence and sustainability goals

Lightweighting packaging strategies can contribute to operational efficiency in the form of space savings, shipping cost savings and waste reduction – while opening the door to new innovative, sustainable materials and design solutions.

Refrigerated food case in a grocery store

Food packaging predicament

Flexible packaging is a fast growing packaging trend, but is flexible or rigid packaging right for your product and channel strategies? According to our experts, the answer may be both.

Automotive industry worker visualizing different aspects of the manufacturing process

Automotive packaging strategies

Innovative packaging strategies deliver operational advantages by helping you quickly adapt to changing business conditions while providing consistent product protection within cost targets.